This campaign with Western Union was about celebrating the emotional connection money transfer provides when a customer sends money abroad.
We worked with Western Union to identify forty of the UK's most popular South Asian Influencers to create impactful content and amplify their campaign message. Each Influencer shared their own personal stories about how Western Union had helped them stay connected with their families abroad during Diwali.
Working with some of the biggest Asian personalities including Neelam Gill, Steel Banglez and Diipa Khosla, the campaign gathered huge momentum over a three month period, reaching over 1.5 million unique people. The campaign was further amplified by the many micro and macro Influencers selected for this project.
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